Sociology Central
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Mass Media

1. What are the mass media?

• Forms of mass media

• 20th century media

• Brief history of the media

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2. How do the media influence audiences?

• Hypodermic Syringe Model

• 2-Step Flow Model

• Uses and Gratifications Model

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3. What are news values?

• Propaganda

• Agenda-setting and gate-keeping

• Bias in the news

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