For example, when you meet someone you know in the street you probably say "hello" and expect them to respond in kind. If they ignore you, they have broken a friendship norm and this might lead you to reassess your relationship with them."And this chart represents the percentage of my friends and relatives who responded to my Xmas card mail shot"

Another good example of a folkway is the tradition in our society of sending people Birthday and Christmas cards. If you forget to send someone a Christmas card, the worst thing likely to happen to you is they stop sending you a card each year...

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