This is called
empathy - the ability, as
human beings, to "see ourselves as we think other people see
us".
In this respect, the Interactionist sociologist George Herbert Mead ("Mind, Self and Society", 1933) has argued that empathy (or, as he terms it, the "ability to take the part of the other") is a valuable human ability the researcher should exploit in order to understand how people experience the social world.