Mass Media
 
 The Mass Media

A Range of (Old and New) Text Resources - and Videos

TEXT

Left click to view / right click to download
 Pdf
Defining The Mass Media
[Visual Sociology Series]

 Contents include:
Traditional definitions of "mass media":
Old mass media / old media;
New mass media / new media;
Characteristics of the new mass media.		 New! Visual Sociology Series 

Left click to view / right click to download
 Pdf		 Ownership and Control (Part 1)
 [Visual Sociology Series]

 Contents include:
 Key Concepts in the Ownership and Control debate:
 Media Ownership: State and Private;
Owners and Controllers;
Concentration: Product and Information Diversity;
Conglomeration and Diagonal Integration.		  

Left click to view / right click to download
 Pdf		 Ownership and Control (Part 2)
 [Visual Sociology Series]

 Contents include:
 Theories of Ownership and Control:
 Instrumental Marxism;
Neo (Hegemonic) Marxism;
Pluralism.		 New! Visual Sociology Series 
Left click to view / right click to download
Word | Pdf		 The Selection of News
 Contents include:
Marxist models of news production (Manipulative and Hegemonic);
Pluralist models of news production.
Left click to view / right click to download
Word | Pdf		 Media Technology
 Contents include:
Overview of print and electronic media development;
Ideology and technological development;
Manifest and latent functions of technological development.
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 Word | Pdf		 Youth Subcultures
 Contents include:
Culture and subculture;
theories of youth cultures and subcultures;
Hegemony; Relative autonomy; Semiology.
Left click to view / right click to download
 Word | Pdf		 Ownership and Control [1]
 Contents include:
The Ownership and Control debate;
Concentration and conglomeration;
Media, culture and ideology.
Left click to view / right click to download
Word | Pdf		 Ownership and Control [2]
 Contents include:
Functionalist, Marxist and Pluralist interpretations of the role of the mass media;
The significance of media ownership and control.
 Video  



 Defining Mass Media

Defining the Mass Media

This short (5-minute) video is designed to introduce students to the concept of a "mass medium"

Click to download "Defining the Mass Media"

 

 

Download a pdf file, filled with words, some pictures and...erm...more words, that introduces students to the Mass Media. It sort-of accompanies the video. But it's a bit better in a non-moving kind of way.

 

Alternatively - and I always like a nice alternative - you can view the file online as a FlipBook (the pages turn just like a paper magazine! On the web! How amazing is that!).
Left click to view / right click to download
Pdf
Complete section, taken from the published version of AS Sociology for AQA.
 Contents include:
Theories of direct media effects (Hypodermic syringe, Cumulation theory etc.);
Theories of indirect (cultural effects) media effects.
Overview of postmodern approaches.

The material is designed to meet the requirements of the 2006 AQA Specification (although Mass Media has now been moved to A2 in the 2010 AQA Specification this section might serve as a useful introduction)