Mass Media
 
 The Mass Media

A Range of (Old and New) Text Resources

TEXT

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 Pdf
Defining The Mass Media
[Visual Sociology Series]

 Contents include:
Traditional definitions of "mass media":
Old mass media / old media;
New mass media / new media;
Characteristics of the new mass media.		 New! Visual Sociology Series 

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 Pdf		 Ownership and Control (Part 1)
 [Visual Sociology Series]

 Contents include:
Key Concepts in the Ownership and Control debate:
 Media Ownership: State and Private;
Owners and Controllers;
Concentration: Product and Information Diversity;
Conglomeration and Diagonal Integration.		  

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 Pdf		 Ownership and Control (Part 2)
 [Visual Sociology Series]

 Contents include:
Theories of Ownership and Control:
 Instrumental Marxism;
Neo (Hegemonic) Marxism;
Pluralism.		 New! Visual Sociology Series 
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Word | Pdf		 The Selection of News
 Contents include:
Marxist models of news production (Manipulative and Hegemonic);
Pluralist models of news production.
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Word | Pdf		 Media Technology
 Contents include:
Overview of print and electronic media development;
Ideology and technological development;
Manifest and latent functions of technological development.
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 Word | Pdf		 Youth Subcultures
 Contents include:
Culture and subculture;
theories of youth cultures and subcultures;
Hegemony; Relative autonomy; Semiology.
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 Word | Pdf		 Ownership and Control [1]
 Contents include:
The Ownership and Control debate;
Concentration and conglomeration;
Media, culture and ideology.
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Word | Pdf		 Ownership and Control [2]
 Contents include:
Functionalist, Marxist and Pluralist interpretations of the role of the mass media;
The significance of media ownership and control.
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Pdf
Complete section, taken from the published version of AS Sociology for AQA:
Contents include:
Theories of direct media effects (Hypodermic syringe, Cumulation theory etc.);
Theories of indirect (cultural effects) media effects.
Overview of postmodern approaches.

The material is designed to meet the requirements of the 2006 AQA Specification (although Mass Media has now been moved to A2 in the 2010 AQA Specification this section might serve as a useful introduction)